A Little Bit About Me...

You might  be familiar with my work

Here are some of the things I designed in my nearly 10 years at Amazon:
- v1 Kindle store & management tools.
- v1 of music download store.
- v1 of Amazon's 3rd party seller tools.
- v1 of web-based fulfillment center apps.

I direct & manage design teams

I have over 7 year's experience managing & directing small UX teams for start-up technology companies. Need to build a UX & Research team for your company? Need to establish a healthy design & research process? Let's talk.

I am an Information Architect

I've been a user experience designer & director for many years. However, I have found that my primary skill is that of an information architect. Combing out complex interactions & finding simple solutions for complicated tasks is what keeps me alive & challenged.

I am an author & mentor

I am the author of the book "Wireframing Essentials - an introduction to User Experience Design." I have used this as a concise course & methodology for training those who wish to know more about how to become a UX designer. It has been used as college class curriculum, & currently has a rating of 4.5 stars on amazon.

Case Studies

Hops!

Hillsboro Hops - The Mobile Experience

I take a swing at giving this talented minor league baseball team a better mobile experience. Come check it out. 

Kundel Cranes

Kundel Cranes - A Next-Gen Salestool

Take a moment to walk through the process used to create this interactive sales tool for Kundel Cranes.

A Deeper Look at the Details...

Redesigning Health Care

Redesigning Healthcare with Archetypes  

For the past three years I have been untangling the digital health care experience at HealthSparq. This is an astoundingly complicated industry where the normal design rules don't apply. Here is a description of one of the research techniques we had to rethink.

CPQ Solutions

Utilizing Video Game Technology to Develop Tablet-based CPQ Solutions

The next generation of CPQ tools has arrived, & it feels a lot like a video game. Check out some of the innovations achieved, & insights gained, while working on a new Configure, Price, Quote suite of sales tools.

Redesigning Amazon.com's Fulfillment Center Software

Redesigning Amazon.com's Fulfillment Center Software

I returned to amazon for a third time to take on a really huge project - redesign the apps used in the amazon.com warehouses. I was the first designer to ever get my hands on them. In three years I managed to turn nearly all of their command line tools into touchscreen-friendly web-based applications. ...saving them millions by reducing training time.

Wireframing Essentials

A few years ago I wrote a comprehensive, yet concise, primer for those looking to better understand the core principles of UX design. It illustrates these principles with example projects, warns you of common obstacles, and introduces you to proven methodologies that help facilitate your efforts to find design solutions that work.

Other Design Artifacts

Ok, so that was some pretty heavy stuff. If you're left wondering what else I've worked on - perhaps wanting to see more flow diagrams and wireframes, this random bit of old work is available in .pdf form for you to download.

Past design artifacts    Past mobile applications     |